Top 5 Viral Beauty Trends on TikTok in 2025 – Gen Z Must-Know Guide
Top 5 Viral Beauty Trends on TikTok in 2025 – Gen Z Must-Know Guide
TikTok in 2025 has become the ultimate trendsetter in the beauty world. Gen Z influencers are creating viral content that transforms simple routines into aesthetic statements. Here are the top 5 beauty trends making waves right now:
1. Glass Skin Glow
Originally popular in Korea, the glass skin trend is back with a twist. TikTokers now combine lightweight serums with light filters to achieve a natural shine-on-camera glow.

This ancient Korean-inspired brand is going viral again. Short routines, dewy finish, and herbal ingredients make it a Gen Z favorite. Read full article here.
3. Boba Tea-Inspired Makeup
Bubble tea isn’t just a drink anymore – it's now a makeup aesthetic. From pastel palettes to jelly-like lip glosses, this sweet trend is everywhere.

Gen Z users are reviving early 2000s vibes with small rhinestones placed around the eyes, cheeks, or even collarbones – all over TikTok Shorts!
5. Freckle Tint Pens
Faux freckles made using natural-look pens are a top search among US TikTokers. Influencers demonstrate how it adds softness and authenticity to the face.
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