BookTok 2025 – How TikTok Changed the Way Gen Z Reads

Published: June 25, 2025

BookTok is more than just a hashtag. It’s a powerful cultural shift in how young people discover and fall in love with books. In 2025, TikTok continues to dominate book recommendations for Gen Z. If you’re a reader, writer, or content creator, BookTok is the trend you can’t ignore.

🌟 What Is BookTok?

#BookTok is a TikTok community where users create short videos reviewing, reacting to, or recommending books. Many of these books go viral, pushing them to bestseller lists almost overnight.

📈 BookTok’s Growth in 2025

• Over 80 billion views on #BookTok videos
• 9,400% increase in search traffic for BookTok in the last 12 months
• Influences online and offline bookstore sales globally

📖 Top 10 Viral BookTok Books in 2025

1. "The Stars Between Us" by Eliza Kain
2. "A Kingdom of Smoke" by Natalie Drew
3. "The Last Library" by Jonah Claire
4. "Ghost Letters" by Maria Voss
5. "The Midnight List" by T.E. Faye
6. "Threads of You and Me" by Ava Lin
7. "The Plague Garden" by Henriette Wells
8. "Ink & Embers" by Roshan Malik
9. "Salted Hearts" by Neema Charles
10. "The Fifth Ending" by Rory Stokes

📔 Why BookTok Works

• Emotional appeal – Readers connect over shared feelings
• Short-form video – Quick, engaging reviews
• Community support – Duets, comments, fan art

💡 How to Get Featured on BookTok

1. Use the hashtag #BookTok and genre-specific tags
2. React with emotions – tears, shock, laughter
3. Use trending sounds + aesthetic filters
4. Tag the author or publisher
5. Engage: reply to book comments & review duets

💸 Monetizing BookTok as a Blogger or Creator

• Use Amazon affiliate links for book recommendations
• Promote digital notebooks, bookmarks, or reading planners
• Create an eBook reading list with links

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📋 Hashtags:

#BookTok2025 #TikTokReads #GenZBooks #BookRecommendations #BuzzUSNow

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